The Breakaway Group Breaks Out in Healthcare Media
The Breakaway Group is a Colorado company that helps healthcare professionals spend less time learning technology and more time treating patients. The firm uses a unique approach to help clinicians with IT adoption using online simulations, on-site coaching, and individualized training. The company hired Xstatic Public Relations to communicate its mission through media and expert positioning to healthcare organizations nationwide.
Xstatic developed a year-long communications program that helped The Breakaway Group:
- Establish universal consistency in company messaging and industry positioning.
- Develop personal relationships with top-tier media contacts at nearly 20 target publications, and coordinated major interviews with reporters at key publications aimed at C-level healthcare executives.
- Generate significant media coverage from a press release program covering company news/events, including highly sought-after coverage in industry giant Modern Healthcare.
- Pitch and place 12 major company feature stories in influential publications such as ADVANCE for Imaging & Oncology Administrators, Denver Business Journal and Healthcare IT News.
- Generate nearly 100 media clips with a grand total advertising value of more than $100,000 – more than double the company’s media relations investment!
- Generate several direct sales leads as a direct result of the media relations campaign.