What We Do
When you use communication to paint a picture or tell a story, you have the power to reach new customers, change attitudes and drive action. The idea is to get people to listen, not just hear. To be remembered, not just noticed.
Whether you want to generate publicity, expand your audience or enhance your reputation, we have the expertise to make it happen. From corporate positioning and media relations to social media and community outreach, we have the right attitude and expertise to help you stand out from the crowd.
Areas of Expertise
Xstatic has created strategic plans to guide communication programs for organizations of all sizes, from international corporations to local nonprofits. Our strategic plans often include:
- Branding and Strategic Messaging
- Competitive Positioning
- Crisis Communications and Issues Management
- Target Audience Analysis
- High-Level PR Strategies and Recommended Tactics
- Measurable Goals and Objectives
- Timeline and Evaluation
The one constant in media is change. We help you navigate the fast-paced, ever-evolving media landscape and create stories that make headlines. A strong media relations program includes frequent communication and a proactive approach to building media relationships. Plus, we help ensure that when you’re in the spotlight, you shine. Our media programs include strategies such as:
- Story angle development and strategic placement
- Press releases and distribution
- Article writing/placement
- Comprehensive media list/database
- Product launches
- Editorial calendar campaigns
- Media follow up/story pitching
- Media coaching/training
Social media is one of the best ways to reach and engage your audience on their own terms. But, to do it right, you have to go beyond just connecting. It’s about listening, having conversations and building relationships.
Many of our clients don’t have the time or expertise to manage social media platforms like Facebook, Twitter, LinkedIn, Pinterest and Instagram. That’s where we come in. Whether you need help simply getting started or managing social media day-in and day-out, Xstatic can ensure your social media presence is strategic and successful.
We carefully create marketing collateral and publications that inform, engage and captivate your audiences. Xstatic can assist your in-house team, or manage the entire process, including concept, content development, graphic design, editing and printing. We work with our clients to create award-winning custom publications, such as:
- Advertisements
- Brochures
- Newsletters and magazines
- Product marketing collateral
- Promotional pieces
- Annual reports
One of the best ways to build loyalty and brand awareness is to strengthen the relationship between your organization and the communities it serves. Creating a program that makes a direct impact on the community is an important way to build goodwill with target audiences. We help our clients develop:
- Community relations strategic plans
- Corporate giving programs
- Nonprofit partnerships
- Special events
- Employee community involvement
- Cause-related marketing campaigns
- Speaking engagement campaigns
Before your audience calls, buys or donates, they are checking you out online. These days, having an effective website is just the beginning. We can put together comprehensive online marketing plans that feature:
- Web site content development and design
- Blog strategy, creation and placement
- Online press rooms
- Search engine optimization (SEO) campaigns
- Online advertising campaigns
How We Work
We build customized communication programs that work for our clients. Our clients range from small, local nonprofit organizations to large international corporations. What do they have in common? They’re good people with great stories doing work that matters.
We’ve worked with and made an impact with budgets of all sizes. We can execute one simple project or oversee a long-term PR campaign. Whatever your needs and goals, we can create an effective program to get you there.
Led by Stacey Sepp, Xstatic operates as a creative collective. That means when we need to expand our team or retain specialized expertise, we work with a network of high-level experts to meet our clients’ needs. The bottom line – you won’t pay for resources you don’t use and you’ll always have the expertise you need right here.
