Oncure Takes New Messaging Nationwide
In 2008, Oncure Medical Corp. was ready for a new beginning. The company had a new CEO, new home in Englewood, Colo., and new mission of becoming a national network of world-class cancer treatment centers that deliver extraordinary patient care. Oncure hired Xstatic to develop its corporate key messaging around its patient-focused mission, and help launch that messaging to employees nationwide.
Xstatic partnered with Oncure to:
- Develop strategic corporate key messaging tailored for all critical audiences.
- Plan and coordinate events at Oncure centers nationwide to officially launch the company’s new mission and messaging to nearly 600 employees.
- Develop a creative “VIP Premiere” concept for all events, incorporating a movie premiere theme, complete with a red carpet for employees and live one-on-one chat sessions with Oncure’s CEO.
- Ensure the successful execution of the VIP Premiere events, giving all Oncure employees the chance to learn about the company’s new mission and messaging directly from their new CEO!
As Oncure embarked in a new direction, the events gave employees the opportunity to hear firsthand from company executives, and learn how they could make the new vision a reality through their work each day. As Oncure headed into 2009, employees began the year energized, with a shared mission of putting patients first.