“Xstatic is knowledgeable and creative, and has the flexibility to meet changing needs.”

Director of Marketing, Jewish Family Service of Colorado

Case Studies

The Breakaway Group Breaks Out in Healthcare Media

The Breakaway Group is a Colorado company that helps healthcare professionals spend less time learning technology and more time treating patients. The firm uses a unique approach to help clinicians with IT adoption using online simulations, on-site coaching, and individualized training. The company hired Xstatic Public Relations to communicate its mission through media and expert positioning to healthcare organizations nationwide.

Xstatic developed a year-long communications program that helped The Breakaway Group:

  • Establish universal consistency in company messaging and industry positioning.
  • Develop personal relationships with top-tier media contacts at nearly 20 target publications, and coordinated major interviews with reporters at key publications aimed at C-level healthcare executives.
  • Generate significant media coverage from a press release program covering company news/events, including highly sought-after coverage in industry giant Modern Healthcare.
  • Pitch and place 12 major company feature stories in influential publications such as ADVANCE for Imaging & Oncology Administrators, Denver Business Journal and Healthcare IT News.
  • Generate nearly 100 media clips with a grand total advertising value of more than $100,000 – more than double the company’s media relations investment!
  • Generate several direct sales leads as a direct result of the media relations campaign.
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