Rescue Beverage Corp.: ‘The Cure’ For the Common Hangover
In August 2007, Rescue Beverage Corp. partnered with Xstatic on a nationwide product launch of its flagship product The Cure, the only all-natural product that biologically addresses the root cause of a hangover rather than masking its effects. Xstatic helped generate visibility and buzz about The Cure through a comprehensive media relations campaign that ultimately increased customers and distribution sites, and significantly boosted product sales.
National media coverage helped The Cure to make a big splash.
Xstatic partnered with The Cure to:
- Establish universal consistency in company messaging and industry positioning.
- Create attention-getting press materials with product samples to increase visibility with the media.
- Launch a press release program focused on market launches, partnerships, distribution sites, newsworthy statistics and seasonal announcements.
- Generate 229 media clips throughout the campaign, including company feature stories in major publications such as Adventure Sports Journal, Colorado Beverage Analyst, Convenience Store News, Denver Post, Rocky Mountain News and Westword.
- Produce a significant spike in customer sales, resulting in a 35 percent increase over the span of five months.
- Promote investor and distributor/retailer interest, resulting in three investor leads and a 50 percent increase in distribution/retail sites.