Earlier this month, the Public Relations Society of America announced a new definition of public relations. Following nearly 1,500 votes from industry professionals, significant commentary and almost a year of research, PR is now defined as:
“A strategic communication process that builds mutually beneficial relationships between organizations and their publics.”
The definition is concise, solid and probably the closest we’re going to get to defining something so comprehensive, multi-faceted and ever changing. But, as one colleague stated, “I’m still not sure it’s going to help my family understand what I do.” Exactly.
The definition doesn’t address how the process of PR builds relationships. It doesn’t get into the strategies and tactics of our profession – things like media relations, expert positioning, social media and so on. But, how could it? Every campaign is different, based on each client’s individual needs, goals and resources.
So, to help people better understand what PR is, I’m going to share five things it’s not:
Xstatic PR is not your ordinary public relations practice – we don’t want to be. We’re small, but our clients expect and receive the best thinking, service and results available anywhere.
We believe in the value of hard work, mixed with a healthy dose of creativity and innovation. Our unique combination of stellar results and flawless execution is what keeps our clients coming back for more…
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