It’s a question every public relations professional asks at some point in his or her career – should I pursue my Accreditation in Public Relations? Will it add to my professional knowledge and credibility? And, will it help me advance to the next level in my career?
The Accreditation in Public Relations (APR) is the profession’s only voluntary post-graduate certification program. According to PRSA, “It measures a public relations practitioner’s fundamental knowledge of communications theory and its application; establishes advanced capabilities in research, strategic planning, implementation and evaluation; and demonstrates a commitment to professional excellence and ethical conduct.” There are currently only 5,000 PR professionals worldwide who have earned the designation.
I began pursuing my APR a year into owning my own PR practice. At 28, I found myself competing for business with senior-level professionals, many of whom had more than 20 years of experience. I felt that obtaining my APR would provide the additional credibility I needed to compete, and help demonstrate my commitment not only to the profession, but to practicing PR according to the highest ethical standards.
Numerous other Accredited professionals weighed in via Facebook and Twitter on why they pursued the designation:
I did it to affirm my PR knowledge, but also to get a refresher on PR history. I also thought it would be a great way to connect with other PR professionals, which was absolutely correct! I met great people throughout the testing process and afterward. – Carissa McCabe, APR, GroundFloor Media
I pursued my APR for my own professional development and satisfaction, and because I wanted to demonstrate my commitment to my profession by earning the APR distinction. – Kim Sporrer, APR, Humane Society of Boulder Valley
I pursued my APR for two primary reasons – 1. Legitimacy of the industry 2. Validation of my knowledge. – Christie Denniston, APR, Catapult Public and Investor Relations
I pursued (my APR) to ensure I did not become too comfortable with my current skill set, but learned PR best practices. – Joe Kovacs, APR, Gelman, Rosenberg & Freedman, CPAs
There are numerous benefits to gaining Accreditation, including:
Yes, there are numerous benefits to the professional who obtains an APR, but there are also many benefits to an employer or client hiring an APR. They can be certain they are bringing in a professional who is exceptionally driven, dedicated to ethical practices, committed to the profession and ongoing learning, and a proven success at campaign strategy and execution.
Obtaining my Accreditation in Public Relations was an important and valuable achievement in my career. I look forward to maintaining it for a long time to come. What about you? What value have you seen from Accreditation? Conversely, has anyone obtained it and not seen the rewards?
To learn more about Accreditation in Public Relations, visit PRSA Colorado.
–Stacey Sepp, APR
Xstatic PR is not your ordinary public relations practice – we don’t want to be. We’re small, but our clients expect and receive the best thinking, service and results available anywhere.
We believe in the value of hard work, mixed with a healthy dose of creativity and innovation. Our unique combination of stellar results and flawless execution is what keeps our clients coming back for more…
9834 Centre Circle
Parker, CO 80134
O: (303) 928-7144
C: (720) 299-5891