Headquartered in Seattle, SEOmoz simplifies search engine optimization with easy-to-use software on the Web. The company helps organizations of any size to target search terms, optimize page ranking, identify page link opportunities, measure success, and identify SEO issues and problems. For more information about SEOmoz, visit www.SEOmoz.org.

Summit54 is a program for inner city students that delivers complete college financing paired with academic skills and real-world training for a lifetime of success. The organization guarantees college financing for those who complete the program and gain college admission. Summit54 operates in Chicago, Denver and New York with plans to expand its concept nationwide. For more information about Summit54, visit www.Facebook.com/Summit54.

About Xstatic Public Relations
Xstatic Public Relations is a communications firm that thrives on creativity, innovation and extraordinary thinking. With offices in Denver and New York City, the firm represents organizations ranging from regional nonprofits to national corporations. The firm is recognized industry-wide for its award-winning campaigns and was named Colorado’s Small Practice of the Year by the Public Relations Society of America in 2006. To learn more about Xstatic Public Relations, visit www.xstaticpr.com, www.facebook.com/xstaticpr, or www.twitter.com/xstaticpr.

A new book available today reveals barriers to the adoption of electronic medical records, reasons for poor and failed adoption, and a new approach to achieve successful adoption and long-term sustainment of EMR. Beyond Implementation: A Prescription for Lasting EMR Adoption is available now at www.BeyondImplementation.org, www.MagnussonSkor.com and www.Amazon.com.

The authors, Dr. Heather Haugen and Dr. Jeffrey Woodside, M.D., conducted more than 18 months of research with leaders at healthcare organizations representing more than 3,200 physicians and 350 ambulatory sites. Through actual case studies and research, the authors examine why the transition to EMR is often overly costly, lengthy and frustrating.

“Despite the significant benefits of electronic medical records, healthcare organizations are not seeing the financial and clinical outcomes they had hoped for,” said Dr. Haugen, co-author of Beyond Implementation.  “After investigating the outcomes of poor adoption and why physicians don’t get the full potential from EMR, we have identified one common thread. Too often, the primary focus is on go-live implementation when instead, this step should be the beginning of a sustained effort for the life of the application.”

Book Outlines Better Approach for EMR Adoption
As an alternative, Haugen and Woodside describe a new approach to EMR adoption that includes major changes to the leadership agenda, training through role-based simulators, pursuing performance metrics, and planning to achieve lasting value from EMR. The proven, research-based approach has already been implemented with healthcare organizations large and small, helping them achieve adoption rates of 95 percent or more in a realistic, proven and practical way.

“When healthcare professionals are using EMR to its full potential, it means less redundancy, fewer errors, reduced costs and a higher level of care for all,” said Dr. Woodside, co-author of Beyond Implementation.  “If healthcare organizations change their approach to EMR adoption and move quickly, they can achieve positive, measurable financial and clinical outcomes that will have far-reaching effects on the quality of healthcare.”

Beyond Implementation is hailed as a must-read for leaders at any healthcare organization involved in EMR adoption or pursuing the related financial incentives from the American Recovery and Reinvestment Act. For more information about the book, visit www.BeyondImplementation.org.

About the Authors

Dr. Heather Haugen earned her doctorate in health information technology from the University of Colorado Health Sciences Center, and is the corporate vice president of research for healthcare IT consulting firm The Breakaway Group. She has more than 15 years of research experience in both the academic and private sectors. Haugen holds a faculty position with the University of Colorado as the co-director of health information technology.

Dr. Jeffrey R. Woodside earned his medical degree from the University of Oregon Medical School, and is the former executive vice president and chief medical officer for UT Medical Group, Inc. His career spans more than 30 years and includes faculty appointments at the University of New Mexico School of Medicine, University of Texas Medical School at Houston and the University of Tennessee College of Medicine.

At least one person agrees: Mark Cuban, owner of the Dallas Mavericks and chairman of HDNet.

Yesterday, Cuban said that he believes there is hope for print media, and that publications will always have that core audience who refuse to click the mouse instead of turn the page. Obviously, this core audience will always exist, but is it large enough to keep the print media industry going?

One key to success is how print media continues to adjust to distribution of online content. Many publications are simply slapping subscriber fees onto their online content — but can that really work in the longrun with a Twitter society where free information reigns? Cuban agrees with this strategy, and says that print media should not give away their content because that’s what differentiates them. True, but we like the Hulu model, an advertising-driven concept that keeps content free for users.

Print media continues to evolve, but we don’t foresee a truly paperless media world anytime soon. And, as Cuban puts it: “you gotta have something in the bathroom!”

7dancers, a nonprofit professional dance company out of Denver’s Cherry Creek Dance, is proud to present its 2010 spring production “ART” at The Denver Center for Performing Arts May 28-30. ART is a collaborative original show choreographed by: Mandy Moore, choreographer for the FOX TV show So You Think You Can Dance; Chantal Robson, choreographer and performer at numerous MTV, Grammy, and Billboards Awards shows; and Stephanie Prosenjak, former Denver Nuggets and Denver Broncos dancer, and owner of Cherry Creek Dance.

ART is an avant garde production featuring numerous guest artists exploring an inspired variety of social and cultural issues from around the world. ART is an intensely varied show; with themes revolving around balance, contrast, pattern, harmony, and color.

“ART is an exceptionally creative show from three highly gifted choreographers. This kind of excellence in performance rarely graces a stage outside of Los Angeles or New York. We are so excited to bring this type of talent and performance to audiences here in Denver,” said Stephanie Prosenjak, artistic director for 7dancers.

ART opens Friday, May 28 at 7:30 p.m., with additional performances on Saturday, May 29 at 3:07 and 7:37 p.m., and the final performance on Sunday, May 30 at 3:07 p.m. The show will take place at the DCPA’s Ricketson Theater at 1101 13th St. in downtown Denver. Ticket prices are $17 for students and $27 for adults and can be purchased by calling 303-399-8087 and at the door.

7dancers performs several original shows each year in the Denver metro area, all of which feature diverse dance styles, musical selections, and cultural and artistic themes. 7dancers consists of a core team of seven professional dancers who have extensively studied, taught and performed various forms of dance.  More information about 7dancers is available online at www.7dancers.com.

About 7dancers
7dancers is a Denver-based 501(c)(3) nonprofit professional dance company that entertains and educates audiences through all forms of dance. 7dancers presents a diverse range of dance styles from ballet and tap to hip hop and break dance through live performances, community outreach and school residencies. The organization was founded in 2006 by Stephanie and Lee Prosenjak, owners of Cherry Creek Dance, to advance dance appreciation. For more information, visit www.7dancers.com.

Xstatic Public Relations was honored last night with two prestigious Gold Pick awards, recognizing outstanding PR programs for the City of Longmont and Oncure Medical Corp. The annual Gold Pick awards, presented by the Colorado chapter of the Public Relations Society of America, salute the top PR campaigns of the year.

Xstatic accepted the following awards Thursday evening at the Marriott City Center in Denver:

•    Gold Pick: Research
City of Longmont Communications Audit
The City of Longmont teamed with Xstatic PR to conduct a comprehensive evaluation of its communications program. The audit led to a bold new communications strategy, improved PR program and stronger communication with residents.

•    Silver Pick: Internal Communications
Oncure Medical Corp. Rolls Out the Red Carpet
Oncure, a national network of world-class cancer treatment centers, partnered with Xstatic PR to launch its new patient-focused mission. The campaign culminated with 20 employee events nationwide, helping Oncure start 2009 with a commitment to extraordinary patient care.

About Xstatic Public Relations
Xstatic Public Relations is a communications firm that thrives on creativity, innovation and extraordinary thinking. With offices in Denver and New York City, the firm represents organizations ranging from regional nonprofit groups to large national corporations. The firm is recognized industry-wide for its award-winning campaigns and was named Colorado’s Small Practice of the Year by the Public Relations Society of America in 2006. To learn more about Xstatic Public Relations, visit www.xstaticpr.com, www.facebook.com/xstaticpr, or www.twitter.com/xstaticpr.com.

Colorado nonprofit Jewish Family Service of Colorado (JFS) is hosting the sixth annual JFS Executive Luncheon and fundraiser, featuring special guest Christopher Buckley, “the quintessential political novelist of his time,” according to Fortune magazine. The luncheon is Tuesday, May 11, at the Donald R. Seawell Grand Ballroom at the Denver Center for the Performing Arts. JFS expects nearly 500 Denver-area professionals to attend this year’s event, which is open to the public. Event chairs include Dean Prina, M.D., Cary Chapman, Peggy Mayer, and Marc Spritzer.

WHAT: The JFS Executive Luncheon is a fun, entertaining event for Denver’s business community. Past luncheons have featured dynamic, well-known personalities such as Dave Barry, Rick Reilly and Frank Deford. All proceeds from the event support local community programs offered through JFS in its four key areas of mental health counseling, senior services, disability and employment services, and family safety net services.

WHO: Featured speaker Christopher Buckley, winner of the Thurber Prize for American Humor, is the author of 13 books, including the 2008 best-seller, “Supreme Courtship.” His book “Thank You for Smoking” was developed into a critically acclaimed major motion picture.

As with his writing, Buckley’s talks provide a uniquely humorous perspective on current events and culture that will amuse, enlighten, and stimulate every audience. Marked by a savvy understanding of the truth behind the headlines and a perceptive wit, Buckley delivers a comedic look at politics and world affairs.

WHEN: TUESDAY, MAY 11, 2010 - Doors open at 11:30 a.m., and the luncheon begins promptly at noon.

WHERE: Donald R. Seawell Grand Ballroom, Denver Center for Performing Arts, 1101 13th St., Denver, CO 80204

TICKETS: Tickets are $150 and can be purchased through Tuesday by contacting JFS at (303) 597-5000 or www.jewishfamilyservice.org.

About Jewish Family Service of Colorado
Jewish Family Service of Colorado is a community agency serving metro Denver that provides professional services, resources and referrals in the areas of mental health counseling, adult care management and in-home support services for the elderly, emotionally vulnerable, people with disabilities, and refugees, regardless of faith or economic status. JFS, a nonprofit and nonsectarian human service agency, is one of the oldest organizations in Colorado and impacts 22,000 people each year. For more information, please call (303) 597-5000 or visit www.jewishfamilyservice.org.

Search engine optimization (SEO), or gaining high rankings on major search engines like Google, is really a critical part of any public relations campaign in which a client’s target audiences are online. And, today, with few exceptions, that describes most companies.

SEO and PR share the same goals – to gain visibility and credibility for your company. Let’s first talk visibility. The whole point of having an online presence is for your target audiences – current or potential customers, volunteers, donors, supporters, the media – to find you. When they find you, it can translate into increased inquiries, sales, revenue and market share. When they can’t find you, you’re missing out on the kind of exposure that can literally make or break your company’s success.

As SEO helps you gain visibility on the search engines, traditional PR helps you gain visibility in a wealth of other places like newspapers, TV, radio, blogs, magazines and podcasts.

Now, for the second part of the equation – credibility. How many times have you heard or read about a company or product, then go online to check them out for yourself? Think restaurants, hair stylists, running shoes, lawnmowers, dentists – we do it all the time! If you find the company or product online and like what you see, you’re off to make a reservation, make an appointment or a purchase.

SEO not only helps you find that company or product, but helps in establishing credibility as well. The more positive online mentions you see out there of that company and the more inbound links they have to their Web site, the greater the credibility they’ve generated with the consumer. Likewise in PR, the more positive coverage you see of a company in the media, the industry and community, the greater their credibility.

The connection between SEO and PR is that they work hand in hand to create an effective communications campaign. There are numerous ways to use PR to improve your SEO, such as optimized press releases and Web content, online press rooms and media kits, blogs, social media campaigns – the list goes on and on (and is a whole blog post – or two or three – in itself)! But, in a time when almost 75 percent of all Americans are using the Internet, and 90 percent of those use search engines when researching products or services in their local area, you must make SEO part of your PR!

Rebuilding Together Metro Denver, a nonprofit organization that improves the homes and lives of homeowners in need, will lead 22 home improvement projects around Denver on National Rebuilding Day THIS Saturday, April 24, from 8 a.m. to 6 p.m. Volunteers, city officials, sports figures and others will complete roofing, windows and doors, flooring, weatherization, painting, and safety and accessibility modifications for qualified seniors, families, people living with disabilities and veterans at no cost. Project sites are located throughout the metro area in Denver, Adams and Arapahoe counties. Mayor Hickenlooper has proclaimed April 24 National Rebuilding Day in Denver, asking those in the community to take an active role in supporting rebuilding projects to help homeowners in need.

WHAT: Rebuilding Together Metro Denver will tackle 22 projects in the Denver area as part of the local effort for National Rebuilding Day, the annual signature event of Rebuilding Together, a national nonprofit working to preserve affordable homeownership by rehabilitating the homes of low-income homeowners.

WHEN: SATURDAY, APRIL 24; 8 a.m. to 6 p.m.

WHERE: Rebuilding Together Metro Denver has chosen four unique local projects to spotlight, including:
•    440 Cherokee St., Denver, CO  80204 – Elderly couple living in the very first home they purchased more than 52 years ago. Sponsored by Heroes at Home, a partnership of Sears Holdings Corporation and Rebuilding Together.
•    2552 Dexter St., Denver, CO  80207 – Elderly Army veteran who, after being honorably discharged, has lived in her Denver home for 50 years. Sponsored by EnCana Corporation.
•    3440 W. 66th Ave. Denver, CO  80221 – Woman struggling with health concerns who simply wants to continue living in her home of 33 years with her pets. Sponsored by Wells Fargo.
•    601 Del Norte St., Denver, CO  80221 – Woman suffering from the loss of sight and hearing in need of basic home repairs to help improve her quality of life. Sponsored by 99.5 The Mountain.

DONATE: To support the material requirements of National Rebuilding Day and beyond, Rebuilding Together seeks donations of new or nearly new building supply items, including: carbon monoxide and smoke detectors, caulk, painting supplies, water heater blankets, grab bars, shower benches, tub surrounds, four-by-four treated lumber posts and treated lumber handrails. Anyone can donate materials by calling (720) 524-0840.

OTHER PROJECTS: This spring, Rebuilding Together Metro Denver is kicking off several other rebuilding projects in the metro area, including:
•  Choice Hotels Room to Rebuild Initiative – Throughout spring 2010, Choice Hotels and Rebuilding Together will complete rebuilding projects in Colorado Springs, Denver, Las Vegas, Phoenix and Nashville to assist low-income homeowners and provide extensive rehabilitations to their homes. In the past year, the Room to Rebuild partnership has completed more than 20 significant housing projects. The Denver project is located at 5325 Titan Ct. in Denver and will commence on April 24.
•    Safeway Inc. Rebuilding Project – Safeway and The Safeway Foundation have launched a new partnership with Rebuilding Together to renovate 10 homes and nonprofit buildings across the country, including one in Denver, to help people with disabilities live safely and independently. The Denver project took place on April 10.
•    Sears Holdings Heroes at Home Renovations – Rebuilding Together kicks off its Heroes at Home rebuilding projects nationwide this spring including one in Denver on National Rebuilding Day (440 Cherokee St.). Heroes at Home is a partnership of Sears Holdings Corporation and Rebuilding Together, dedicated to improving the lives of the military and their families through extensive home rehabilitations.

Rebuilding Together Metro Denver, a nonprofit organization that improves the homes and lives of homeowners in need, will lead 22 home improvement projects on National Rebuilding Day on Saturday, April 24, from 8 a.m. to 6 p.m. Community volunteers, sports figures and local officials will join thousands of people across the country to give time, money and materials to support National Rebuilding Day.

National Rebuilding Day projects, such as roofing, windows and doors, flooring, weatherization, painting, and safety and accessibility modifications, are provided at no cost to qualified seniors, families, people living with disabilities and veterans. Project sites are located throughout the metro area, in Denver, Adams and Arapahoe counties.

“Each year, we help hundreds of low-income families remain warm, safe and dry in their homes,” said Laurie McCaw, chief executive officer of Rebuilding Together Metro Denver. “In addition to making much-needed repairs and revitalizing homes, National Rebuilding Day is about helping homeowners dramatically improve their safety and quality of life.”

Home Improvement With a Heart
On National Rebuilding Day, volunteer teams of 20 to 25 people gather at each home to work together and complete the projects. Many teams are led by corporate sponsors, including Choice Hotels, Heroes at Home (Sears), ServiceMagic and Wells Fargo, and include colleagues working together in a spirit of service.

The organization has chosen four unique projects of interest to spotlight – ranging from an elderly couple who has lived in the home for 52 years, to a woman struggling with health concerns who simply wants to continue living at home with her pets. The sites of these four projects are: 440 Cherokee St., 2552 Dexter St., 3440 W. 66th Ave., and 601 Del Norte St.

Rebuilding Together Seeks Donations, Sponsors
To support the material requirements of National Rebuilding Day and beyond, Rebuilding Together is seeking corporate sponsors and building supply donations. The organization is in need of new or nearly new items such as carbon monoxide and smoke detectors, caulk, painting supplies, water heater blankets, grab bars, shower benches, tub surrounds, four-by-four treated lumber posts and treated lumber handrails.

Anyone can donate materials by calling (720) 524-0840. Both individual donors and corporate sponsors are encouraged to donate materials, or visit www.rebuildingdenver.org to sponsor or donate online.

ABOUT REBUILDING TOGETHER METRO DENVER
Rebuilding Together Metro Denver’s mission is to bring volunteers and communities together to improve the homes and lives of homeowners in need. The vision is a safe and healthy home for every person. Rebuilding Together strives to help low income veterans, elderly or disabled homeowners gain a renewed independence and to make their homes warm, safe and dry. The goal is to help them continue to live in their own homes as long as possible with safety and dignity. One home at a time, neighborhoods are revitalized and lives are transformed. Established in 1999, Rebuilding Together Metro Denver services the seven county Denver metro area including Denver, Adams, Arapahoe, Jefferson, Douglas, Broomfield and Boulder counties. For more information visit www.rebuildingdenver.org or call (720) 524-0840.

Jewish Family Service of Colorado (JFS) is hosting the sixth annual JFS Executive Luncheon and fundraiser, featuring special guest Christopher Buckley, “the quintessential political novelist of his time,” according to Fortune magazine. The luncheon is Tuesday, May 11, at the Donald R. Seawell Grand Ballroom at the Denver Center for the Performing Arts (13th St. and Arapahoe St.). Doors will open at 11:30 a.m., and the program will start promptly at noon. Tickets are $150 and can be purchased by contacting JFS at 303-597-5000 or www.jewishfamilyservice.org. Sponsorship packages start at $1,500.

All proceeds from the event will help support local community programs offered through JFS in its four key areas of mental health counseling, senior services, disability and employment services, and family safety net services. Founded in Denver in 1872, JFS is a nonprofit community agency serving people regardless of age, race, faith, or income.

Buckley, winner of the Thurber Prize for American Humor, has been hailed by audiences for his incisive, funny, and witty presentations. He is the author of 13 books, including the 2008 best-seller, “Supreme Courtship.” His book “Thank You for Smoking” was developed into a critically acclaimed major motion picture.

He poignantly chronicles in his latest book, “Losing Mum and Pup: A Memoir,” how he coped with the tragic loss of his father, William F. Buckley, the father of the modern conservative movement, and that of his mother, Patricia Taylor Buckley, a prominent New York socialite, in an 11-month span between 2007 and 2008.

Buckley offers insight about his experience as an adult orphan, which has become a reality of life for him and many other members of the baby boom generation. “I do realize that ‘orphan’ sounds like an overdramatic term for becoming parentless at age 55, but I was struck by the number of times the word occurred in the 800 or more condolence letters I received after my father died.” He offers words of comfort and warmth to those who are coping with the loss of a parent, while recounting his unique personal story of growing up with legendary parents

“We’re looking forward to share Christopher Buckley’s intellect, charm, and wit with the metro Denver business community,” said Dean Prina, M.D., JFS development chair. “We are extremely grateful for Mr. Buckley’s participation in this important fundraiser and his gracious support of JFS.

“The JFS Executive Luncheon is an upbeat and inspiring way to support the vital programs of JFS, a community agency helping people overcome life’s challenges, regardless of age, faith, or economic background.”

CBS4 news anchor Jim Benemann will emcee the event. Major sponsors for the JFS Executive Luncheon include Brownstein Hyatt Farber Schreck, Denver Business Journal, Health One Rose Medical Center, Steve and Elizabeth Kris, Eric and Ellen Pollock, Peggy Goldman, Debby and Leonard Herz, MBH Enterprises, and Stanton and Jane E. Rosenbaum. Event chairs are Cary Chapman, Peggy Mayer, and Marc Spritzer.

Information, tickets, tables or sponsorships:  Lynn Cooper, JFS development associate, (303) 597-5000, ext. 365, lcooper@jewishfamilyservice.org.
About Jewish Family Service of Colorado
Jewish Family Service of Colorado is a community agency serving metro Denver that provides professional services, resources and referrals in the areas of mental health counseling, adult care management and in-home support services for the elderly, emotionally vulnerable, people with disabilities, and refugees, regardless of faith or economic status. JFS, a nonprofit and nonsectarian human service agency, is one of the oldest organizations in Colorado and impacts 22,000 people each year. For more information, please call (303) 597-5000 or visit www.jewishfamilyservice.org.