Develop Press Releases to Get Attention
People can’t benefit from your fantastic product or service if they don’t know about you! Create some buzz by announcing your news to the media with a series of press releases. Develop some interesting, unbiased story angles and distribute the information to specific reporters who cover your industry. But remember – journalism can be a tough business! Don’t go to the media “lion’s den” until you’ve had training or experience working with reporters.