One of the most exciting and rewarding parts of public relations is the opportunity to work with the media. In the past, we’ve shared insight from local and national journalists through our “Meet the Media” blog posts. I am incredibly excited to bring back Meet the Media in 2012, and look forward to helping you get to know the people who produce the news you consume every day.
Our first Meet the Media post of 2012 features Ryan Budnick, content producer for Denver’s ABC affiliate, KMGH-TV. Ryan wears many hats for 7 News, and shares his take on the ever-changing TV news landscape, what’s newsworthy and PR pet peeves. When he’s not working (which isn’t often), Ryan is most likely mountain biking, rock climbing or enjoying the outdoors with his pup, Lucy.
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Earlier this month, the Public Relations Society of America announced a new definition of public relations. Following nearly 1,500 votes from industry professionals, significant commentary and almost a year of research, PR is now defined as:
“A strategic communication process that builds mutually beneficial relationships between organizations and their publics.”
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Over the weekend, my husband and I had the privilege of attending a long-time client’s annual kickoff event and awards ceremony. The Breakaway Group, a Denver-based consulting firm that specializes in healthcare technology adoption, hosts its “launch” event each January. It’s a chance to celebrate the company’s successes from the prior year, rally around the goals for the year ahead, and honor outstanding employees and partners.
The Breakaway Group has a unique and clear mission that the company, its leaders and employees hold in very high esteem. That mission is to “always leave more than you take.”
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Time for another installment of Grammar Police with quick reminders to help you avoid annoying grammatical errors you see and might make every day. For most of us, grammar lessons are a fuzzy distant memory, filed somewhere in your mind alongside the lyrics to Warrant’s “Cherry Pie” and quotes from The Cosby Show and Saved by the Bell.
So, unless you write for a living and apply these principles every week or every day, there are a few grammatical rules that can trip up even the best of us. This week, we are tackling who vs. that and I vs. me.
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It’s a new year, and chances are, you’ve already committed to a handful of resolutions to improve your health, personal relationships or finances. But, what about committing to your public relations program this year?

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