Hot Topics/Cool Tips

What’s Your Mission?

Over the weekend, my husband and I had the privilege of attending a long-time client’s annual kickoff event and awards ceremony. The Breakaway Group, a Denver-based consulting firm that specializes in healthcare technology adoption, hosts its “launch” event each January. It’s a chance to celebrate the company’s successes from the prior year, rally around the goals for the year ahead, and honor outstanding employees and partners. The Breakaway Group has a unique and clear mission that the company, its leaders and employees hold in very high esteem. That mission is to “always leave more than you take.”

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Grammar Police: Who vs. That and I vs. Me

Time for another installment of Grammar Police with quick reminders to help you avoid annoying grammatical errors you see and might make every day. For most of us, grammar lessons are a fuzzy distant memory, filed somewhere in your mind alongside the lyrics to Warrant’s “Cherry Pie” and quotes from The Cosby Show and Saved by the Bell.

So, unless you write for a living and apply these principles every week or every day, there are a few grammatical rules that can trip up even the best of us. This week, we are tackling who vs. that and I vs. me.

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5 Tips to Rock Your PR Program in 2012

It’s a new year, and chances are, you’ve already committed to a handful of resolutions to improve your health, personal relationships or finances. But, what about committing to your public relations program this year?

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To APR or Not to APR?

It’s a question every public relations professional asks at some point in his or her career – should I pursue my Accreditation in Public Relations? Will it add to my professional knowledge and credibility? And, will it help me advance to the next level in my career?

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Don’t Discount the Customer Experience

I’m generally a pretty positive person, so there are not many things that I hate. But, Wal-Mart is at the very top of that short list with a capital “H.”

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