• Hot Topics/Cool Tips

    10

    Feb

    2010

    Social Media Week a (Web) Hit!

    Last week’s second annual Social Media Week hosted a packed roster of international events in New York City, Berlin, London, San Francisco, Toronto and São Paulo. Xstatic was on hand for Social Media Week New York, a five-day conference to explore the impact of social media in the corporate, public and nonprofit sectors.

    Events drew thousands of social media professionals for presentations, panel discussions, interactive workshops, seminars and networking events. Check out great coverage of the events at www.socialmediaweek.org.

    Interested in bringing Social Media Week to your city next year? Click HERE to help bring Social Media week to you.

    For a short video from Xstatic CEO J.D. McCartney about the value of social media in public relations, click on the screen cap below to view:

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    28

    Jan

    2010

    In PR, “Spin” is a Four Letter Word

    As a public relations professional, there are a few words when uttered by those outside the industry that are truly cringe worthy – words like “flack,” “fluff,” “hack,” and the dreaded, “spin.”

    Xstatic shows Times Square in 2007 that "PR Builds Trust, Not Spin"

    Xstatic shows Times Square in 2007 that "Good PR Builds Trust, Not Spin"

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    18

    Jan

    2010

    Don’t Wait for a Golden Globe to Get Noticed!

    The first big awards show of the season — the Golden Globes — has come and gone. But don’t fret star-gazers: there are plenty more chances to stalk the red carpet at the Grammys and the Oscars.

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    7

    Jan

    2010

    Meet the Media: Q&A With Susie Wargin, 9NEWS (KUSA-TV)

    Happy New Year! Welcome to the our first installment of “Meet the Media” for 2010 and what better way to start the year than with the morning sports and fitness reporter for Denver’s 9NEWS - Susie Wargin! In our interview with Susie, she talks about her history in radio and TV, PR pet peeves, social media and who her dream interview would be. Enjoy and happy 2010!

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    10

    Dec

    2009

    Meet the Media: Q&A With Jesse Rodriguez, MSNBC

    Our next installment of Meet the Media features Jesse Rodriguez, producer at MSNBC in New York. Rodriguez covers hot topics and books guests for Morning Meeting with Dylan Ratigan, airing weekdays at 9 a.m. In our interview, Rodriguez tackles working with PR pros, social media, and the role of cable news:

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