Breaking News Archives

Meet the Media: Q&A With Jesse Rodriguez, MSNBC

Our next installment of Meet the Media features Jesse Rodriguez, producer at MSNBC in New York. Rodriguez covers hot topics and books guests for Morning Meeting with Dylan Ratigan, airing weekdays at 9 a.m. In our interview, Rodriguez tackles working with PR pros, social media, and the role of cable news:

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What Not to Do: Tiger’s PR Disaster

David Letterman who??

Every so often, a scandal arrives that reminds communicators exactly how NOT to handle a crisis situation. Today, that scandal is Tiger Woods. The handling of Friday’s car accident and the swirling rumors regarding Woods’ personal life is a case study in bad crisis management. So, what went wrong?

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