Breaking News Archives

30

Oct

2009

Fighting Fair on Facebook

Has anyone else noticed a sharp increase in angry, hostile, partisan policy debates on Facebook?

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Maybe it’s the looming winter blues. Or, maybe the public is following the lead of Rep. Joe Wilson — forever branded as the “You Lie!” guy. Whatever the reason, it’s clear that Facebook users are increasingly using the forum to

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26

Oct

2009

JFS Receives Bronze Leaf Award for Web Site

Last week, Jewish Family Service (JFS) proudly accepted a Bronze Leaf Award for its recent Web site redesign project at the Colorado Healthcare Communicators’ Gold Leaf Awards dinner. JFS was recognized for its new, user-friendly Web site

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14

Oct

2009

FTC Cracks Down on Product Blogging

Last week, the Federal Trade Commission (FTC) approved final revisions to its guidance for endorsement and testimonial ads. The changes are the first to these guidelines since 1980, the first since the Internet boom, and the first to put blogger integrity in the spotlight.

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The new guidelines essentially state that:
•    Advertisers, including bloggers, must disclose paid relationships with a company/product that they endorse, whether it’s pay-for-post, freebies or other arrangement.

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7

Oct

2009

Letterman, Sextortion and Reputation

David Letterman’s recent on-air admission of affairs with staffers, and the alleged blackmail plot by CBS producer Robert Halderman, have caused quite a stir. But when it comes to reputation, how will the scandal affect Letterman now and in the long run?

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Though his actions may be morally questionable, Letterman so far has done a good job of managing the

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2

Oct

2009

Even In Sports, Happy Customers Key to Reputation

Last weekend, Bloomberg News columnist Scott Soshnick wrote an intriguing column about the importance of customer satisfaction even in the seemingly recession-proof world of sports.

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Soshnick told the story of Tony Seminary, an avid University of Oregon fan, who attends most of the Ducks’

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