If LinkedIn is any indication, it’s time to update the old ‘Six Degrees of Separation’ theory.
Most of us completely underestimate the extent of our professional networks. I have never met anyone from Brazil. However, a quick search on LinkedIn reveals that I’m only one introduction away from more than 10 Brazilian professionals. If I want to do business in Brazil (and why wouldn’t I?), that’s a pretty good start. Time for a caipirinha!
The beauty of top-ranked business networking site LinkedIn lies in its ability to identify potential connections, and help you work the “room” by requesting introductions.
…more
Landing in the news takes more than a well-written press release. Sure, you may hit a home run every now and again when you have a new product to promote, but the best news stories take time, practice and
…more
One of the most common questions we receive from potential clients (and rightfully so), is how we measure the success of our PR campaigns. For us, this is a very simple question to answer.
Any PR campaign, whether a long-term program or a short-term project, should be built on solid strategy.
…more
PARKER, Colo. — July 7, 2009 — Local chamber veteran Marci Maxwell will take the reins from outgoing Parker Chamber of Commerce chief executive officer and president
…more
Twitter, Twitter, Twitter! Twitter is just like Marcia Brady of the Brady Bunch. It gets a lot of attention from its popular friends, fans and followers, and a lot of complaining from its insecure counterparts (AKA: Jan). Whether you love it or hate it - you need to know how Twitter works, how it can improve communication AND the bottom line.
…more
