26
Jun
2009
Many are jumping onto the social media bandwagon, but are tools like Facebook and Twitter worth the time and energy spent to maintain them? At Xstatic, we think social media is an effective way to connect with consumers and other target audiences. Here is a quick look at the most popular social media tools to get you started:
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24
Jun
2009
Once upon a time, not too long ago, a client asked its public relations agency to pitch their recently refurbished office carpet. Gently, yet assuredly, the public relations team broke it to the client that the new carpet – albeit big news around their office – would not appeal to the media.
While this story may seem trite, it’s actually true. As PR practitioners, we’re often faced with the difficult task of asking our clients, “Who cares?” Surely we’ve bruised an ego or two along the way, but hopefully we’ve shielded our clients from the far-worse crucifixion of a cranky journalist. And, since we know they can’t all be winners, we’ve created the following suitcase of things to pack into any press release or announcement before it’s considered “news”:
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18
Jun
2009
The Parker Chamber of Commerce put on another successful Parker Country Festival this past weekend. Xstatic had a blast coordinating media for the event, including features in the Denver Post, Parker Chronicle, 7 News and FOX 31′s Good Day Colorado with Dan Daru! Thanks to all who came out to participate in the media interviews and those who took in the Festival over the weekend. Congratulations to the Parker Chamber on another fantastic year!
Fox 31's Dan Daru works his magic.
17
Jun
2009
PARKER, Colo. — June 17, 2009 — The Parker Chamber of Commerce brings back its popular Parker Chamber Picture Show series for a fourth season, kicking off Saturday, June 27
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15
Jun
2009
Giving USA’s annual report shows that fewer Americans are giving to charities; first decline since 1987: http://tinyurl.com/mdb6s2.
