28
Dec
2008
So you struck out when pitching your story to a reporter? Don’t worry, you may just be throwing the wrong pitch! If your media contact rejects your initial story idea, he or she may be interested in a different angle. Always be prepared to shift gears, tell the story from another point of view or tie in to a current trend. The more unique angles you have in your bullpen, the more likely you’ll find a story that’s a home run.
22
Dec
2008
DENVER — Dec. 22, 2008 — Stacey Sepp and Sasha Tinkham of Xstatic Public Relations have been selected for key community leadership positions for 2009.
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21
Dec
2008
Busy news day. Email glitch. Nasty cold. There are many reasons why a reporter might not see your press release. That’s why making follow-up calls to reporters is an important step in obtaining media coverage. The key to successful follow-up is offering a scoop. Don’t ask whether they received your announcement. Instead, be prepared to offer an interesting angle, key facts and statistics, or arrange an interview.
14
Dec
2008
Think you’ve got all your bases covered with radio, TV and print media coverage? Don’t forget about blogs, social media and online news sources. Online media has enormous potential to generate buzz about your company, and many outlets have large, loyal audiences. Building relationships with influential online reporters and bloggers — even promoting your own blog — can reap big cyber-rewards.
7
Dec
2008
‘Tis the season to get the most out of your media relations program! While it might be tempting to suspend your publicity efforts until after all the hoopla, the pre-holiday season is prime time to work with the media. Can you assist consumers with gift purchasing or holiday travel plans? Do you have an interesting idea to help businesses plan for the New Year? Reporters welcome stories that tie into the holiday season.
