13
Nov
2008
DENVER — November 13, 2008 — The Denver Gay and Lesbian Chamber of Commerce (DGLCC) will name Jewish Family Service of Colorado (JFS) the 2008
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9
Nov
2008
Like a Swiss Army knife, a press kit offers many handy public relations tools in one tidy compartment. Press kits are folders that contain key information about your organization, including background, key facts, management profiles, recent news and contact information. It’s a great way to introduce a new company or product to the media and ensure accurate reporting. Plus, press kits double as a valuable sales tool!
2
Nov
2008
You can learn a lot about the potential success of a campaign before you invest in its completion. Conducting focus groups, or in-depth discussions with a sample of your target audience, provides key insight into the potential impact of messages on your customers. Even Madonna used her own form of focus groups for her latest album by secretly introducing new tracks in dance clubs to test the reaction. Now there’s a plan to help you get into the groove!
