30
Nov
2008
What makes an announcement newsworthy? Unfortunately, there’s no absolute test to determine whether your story will generate media coverage. However, you can increase your chances if you follow these guidelines: 1) News should be timely, relevant and unique, 2) News should be appropriate for the medium (i.e. TV stories must have strong visuals), and 3) Above all, news must have a strong public interest factor — in the end, it’s all about the audience.
23
Nov
2008
Wondering whether a reporter prefers to receive press releases via fax or email? Just ask! Conducting a media audit using brief telephone interviews is a great way to find out more about your media contacts. A media audit can help you identify a reporter’s interests, knowledge of a specific company or industry and preferred communication methods. Keep the interviews short, avoid the sales pitch and never ask the dreaded “did you get my press release?”
17
Nov
2008
PARKER, Colo. — Nov. 17, 2008 — The Parker Chamber of Commerce has announced the arrival of its third annual Christmas Puzzle, a game designed to
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16
Nov
2008
Clever headline…check! Key messages…check! Even if your press release seems to be in perfect order, don’t forget these final touches to ensure a great story isn’t spoiled by a minor mishap: First, fact-check event details, contact information and names. Next, confirm any outside approvals required for quotes or joint announcements with other organizations. Finally, spell check — even the keenest writers can make a misteak.
13
Nov
2008
DENVER — Nov. 13, 2008 — Just in time for the holiday shopping season, Modern Mommy Gear launched its online store, ModernMommyGear.com,
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