26
Oct
2008
One of the best ways to gain credibility with the media is by going the extra mile. If a reporter expresses interest in a story, be quick to set up interviews, provide compelling quotes and even locate additional sources outside of your organization. If the story is visual in nature, provide pictures and graphics. The easier it is for reporters to cover a story, the more likely you’ll get the coverage you want.
21
Oct
2008
ENGLEWOOD, Colo. – Oct. 21, 2008 – Oncure Medical Corp. (“Oncure”), a national network of world-class cancer treatment centers, has completed
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19
Oct
2008
Before you send your story idea to the media, consider whether you can use numbers to make your story stronger. Even a single compelling statistic can better communicate the scope of your news. How many customers will your announcement impact? How many dollars did you raise during your fundraising campaign? Count on it — numbers help create a more interesting story.
12
Oct
2008
The credit crunch, record-breaking gas prices and plunging portfolios do more than put a strain on the wallet. They provide businesses an opportunity to offer solutions to the American consumer, and generate publicity in the process. Can your company offer advice on how to deal with financial stress? Do you offer a product or service that can help consumers dealing with the economic downturn? Any tips that save time and money for an anxious public are prime media fodder.
9
Oct
2008
DENVER – Oct. 9, 2008 – Party City, the nation’s largest party retailer, is supporting the Denver community this Columbus Day weekend by donating
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