28
Sep
2008
Press releases cover a wide variety of news topics, but they all should end on the same note. Always use your organization’s “boilerplate” paragraph to close a press release. A boilerplate is a brief summary of your organization and why it exists. In the last sentence, include a way to find more information, such as a Web site link. A strong and succinct boilerplate can establish consistency, credibility and create a lasting impression.
25
Sep
2008
Denver public relations firms JohnstonWells and Xstatic each won four “Gold Pick” awards and GroundFloor Media receivedthree in the annual competition
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22
Sep
2008
DENVER — Sept. 22, 2008 — Xstatic Public Relations was honored last week with five prestigious Gold Pick awards, recognizing outstanding PR programs for
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21
Sep
2008
Today’s news revolves around the newest, best, latest and greatest products and services. So, is it possible to generate fresh publicity for a well-established company or product? Renowned for its breathtaking photography, National Geographic scored headlines by announcing plans to publish its first issue since 1959 without a cover photo. The resulting publicity proves that sometimes, using no picture is worth a thousand words.
14
Sep
2008
Generating big buzz doesn’t have to cost an arm and a leg. Organizations of all sizes in virtually any industry can use PR tactics to increase visibility and drive sales with limited marketing dollars. Scheduling speaking engagements, announcing new products and offering a bylined article to an industry publication are a few low-cost ways to stay in the public eye. Remember — there are no small budgets, only small minds.
9/14/2008
