~The Breakaway Group has particular expertise in serving healthcare organizations
DENVER — Aug. 4, 2008 — Lawson Software has partnered with The Breakaway Group to provide customized, end-user learning solutions for more than 2,000 Lawson customers in North America. The Breakaway Group will expand the service offerings for the Lawson Learning Accelerator, a simulation-based training system supporting Lawson enterprise resource planning (ERP) applications. Additionally, The Breakaway Group will develop a library of role- and task-based learning simulations to help train users on Lawson S3 applications, including Enterprise Financial Management, Supply Chain Management and Human Capital Management.
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~Oncure, headquartered in Englewood, Colo., now owns, operates and manages 36 radiation treatment centers in California
ENGLEWOOD, COLO. – Aug. 4, 2008 – Oncure Medical Corp. (“Oncure”), one of the largest operators of radiation oncology centers in the country, has purchased substantially all the assets of ROA Associates, LLP, and entered into a long-term business management agreement with Radiation Oncology Associates, P.C. (ROA) of Ft. Wayne, Ind. The acquisition expands Oncure’s fast-growing national network of radiation oncology centers to 36 centers in three states.
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What’s the secret to creating press releases that spark media interest? One key is to follow the inverted pyramid writing style. By leading with the most important information, and continuing with supporting details in order of descending importance, you increase the chances of getting noticed. Be sure to include the five W’s in the first sentence or two of your release — you never know when your story will be cut sho . . .
