31
Aug
2008
Just as target marketing impacts customer relationships, targeting the media can work wonders for a public relations program. Take time to research the unique style, focus, staff and audience of target publications and increase your chances of media coverage. The key is to tailor your pitch based on a reporter’s beat, interests and personal preferences. Don’t let a good story go to waste because it landed in the wrong hands.
24
Aug
2008
New Clients. Ribbon Cuttings. Business Anniversaries. These events seem like momentous news to us, but they occur so frequently, they often receive minimal media coverage. The trick is to get creative — add a buzz factor to your event to make it more newsworthy. Secure a local celebrity host, declare a new holiday or create a unique photo opportunity. Finding a buzz factor can mean the difference between extraordinary coverage and no coverage at all.
19
Aug
2008
DENVER — Aug. 19, 2008 — Valley Baptist Health System (VBHS), one of the largest health systems in South Texas, has selected The Breakaway Group to lead learning and adoption for more than 3,000 users during an ambitious healthcare technology initiative. The initiative, which includes four simultaneous technology installations and updates, is intended to provide Valley Baptist patients with higher quality care and improved safety and convenience, and provide clinicians with better access to healthcare information.
17
Aug
2008
Think awards are only good for collecting dust on the shelf? Think again. Winning industry awards is a great way to generate publicity about your company or product. Plus, the award serves as a third-party endorsement — adding credibility to your brand. Aside from publicity, gaining public recognition for your work is also a great was to boost employee morale.
10
Aug
2008
Tell a reporter your story and you might get coverage. Show the reporter what makes your idea unique and you increase your chances of placement. Give reporters the opportunity to experience your product or service firsthand and explain why readers/viewers will be interested. When reporters experience the product or try the service, they become more personally invested in the story.
