28
Jul
2008
This November, Mile High United Way will lead the state of Colorado in celebration of the first-ever Mile High United Way Month, aiming to energize the community to take an active role in creating a better future for metro Denver through its School Readiness, Youth Success and Adult Self Sufficiency initiatives.
27
Jul
2008
Breaking news stealing the thunder of your publicity campaign? Breaking news can be the best thing that ever happened to you. Holidays. Politics. Celebrity scandal. Stories that steal the media spotlight give you the chance to piggyback on their press. Do you have some special expertise that you can contribute to a story? Can you lend a local perspective to a national or international crisis? Given the unpredictable nature of the news, piggybacking can be a great way to capture media attention.
20
Jul
2008
Media coverage is a fantastic tool to increase your visibility, gain credibility, position yourself as an expert or boost sales. Gaining coverage can be tough, but there are some simple ways to get started. Find out if your target publications have editorial calendars – schedules of what topics they plan to cover for the next year. Then, identify where your company can fit into their planned topics. Provide a creative story angle and a knowledgeable interview source, and get ready for your close up!
13
Jul
2008
Speaking engagements can place you in front of a captive group of prospects, partners or colleagues for a significant amount of time. If done well, public speaking allows you to establish credibility, demonstrate expertise and promote your organization in one fell swoop. Opportunities abound to present at conferences, trade shows and professional association seminars. Just be sure to work ahead — speaker deadlines are usually many months in advance.
7/13/2008
6
Jul
2008
Author a bylined article on a hot industry topic and secure placement in a leading industry magazine or newsletter. Not only does this position you as an industry expert with your target audience, qualified leads will come knocking after the article is published with your contact information. Just make sure to submit a fabulous head shot…
