People can’t benefit from your fantastic product or service if they don’t know about you! Create some buzz by announcing your news to the media with a series of press releases. Develop some interesting, unbiased story angles and distribute the information to specific reporters who cover your industry. But remember – journalism can be a tough business! Don’t go to the media “lion’s den” until you’ve had training or experience working with reporters.
~Healthcare, Wellness Projects Advanced After Receiving Top Honors in Colorado
DENVER — June 19, 2008 — The National Federation of Press Women (NFPW) honored Xstatic Public Relations with two national awards in its annual
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Are you trying to boost Web traffic, reach bloggers and create more Internet impact? Try issuing a social media press release. In contrast to the traditional release, the format features an Internet-friendly collection of facts, quotes, tags, graphics, and links to audio and video files. Designed for conversation-driven media outlets such as blogs and podcasts, social media press releases can help define the future of your PR program.
~This year, the Festival main stage offers an exciting lineup
PARKER, Colo. — June 9, 2008 — The Parker Chamber of Commerce expects more than 100,000 people to visit downtown Parker for the 2008 Parker Country Festival this Friday, June 13, through Sunday, June 15. The Festival, produced annually by the Parker Chamber and presented this year by KYGO 98.5, features live music from some of Colorado’s hottest acts, carnival rides, arts and crafts, and plenty of food and fun for all ages. The Parker Country Festival has become a community favorite, attracting people from across the Denver metro area and the state of Colorado to kickoff the summer season in style.
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You can turn your positive news coverage into long-term success by recycling it. Score an interview on the evening news? Secure a copy of the clip from the station and post it on your Web site. Was your product featured in a national magazine? Be sure to incorporate “as seen in” messages into your product messaging. Multiply the power of quality media clips through a good recycling program.
