4
May
2008
Slam Spam
Sending e-mail spam is not only rude and unprofessional, it’s a surefire way to develop a bad reputation with the media. You may even end up getting blocked by media servers. Never: 1) use a subject line that includes all capital letters or excessive symbols, 2) blind copy a message to hundreds of addressees, or 3) leave the subject line blank. Always develop personalized, targeted e-mail pitches, or else your messages could end up caught in the spam filter.
