Flowers. Notepads. Food. Teasers come in many shapes and sizes, but they can all help your press kit or pitch stand out. Adding an inexpensive item to your press package is a creative way to pique the interest of a reporter and make your event, program or organization more memorable. Call attention to your news by choosing an item that highlights the most newsworthy elements of your story.
~Denver Architectural Firm Honored for Flooring Design at Kansas City International Airport
DENVER — May 20, 2008 — The National Terrazzo & Mosaic Association (NTMA) recently honored the Kansas City International Airport – Consolidated Rental Car and Customer Service Building as Job of the Year at its 2008 Honor Awards, recognizing excellence in terrazzo installations. Coover-Clark & Associates, Inc., a Denver-based commercial architecture and design firm, led the architectural and interior design efforts on this facility, including the award-winning terrazzo floor design. The terrazzo incorporated the traditional cement and marble chips along with recycled glass and a polished finish.
Despite the word, one of the best ways to “pitch” a story to reporters is through casual conversation. Rather than reading from a script or making a sales pitch, try to engage the reporter in a dialogue about your story idea. Use the same consideration you would afford any other colleague, and ask: Is now a good time? Can I do anything to help? Reporters are more responsive to friendly, knowledgeable questions than a fastball pitch thrown their way.
Is all media exposure positive? The answer is a resounding “no”, especially in the Internet age. With traditional and emerging news sources abound, you should be vigilant with your media exposure. A front-page story may sound promising, but what if the story discredits your company or product? Are you equipped to manage a damaged reputation and diminished sales? Nobody can control media coverage, but there are steps you can take to manage it. Develop a strong understanding of how your target media work and carefully craft your public relations strategy accordingly. Also, be prepared to minimize the effects of any bad press with a solid, honest crisis communications plan.
~Festival Carnival Tickets Now on Sale to the Public
PARKER, Colo. — May 7, 2008 — The Parker Chamber of Commerce has announced its entertainment lineup for the 2008 Parker Country Festival, presented by KYGO 98.5, highlighted this year by nationally recognized acts including the Eli Young Band and Nina Storey. The Festival, Parker’s premier summer kick-off event, is June 13-15 in downtown Parker, and features free, live entertainment each day of the Festival from open to close, along with carnival rides, arts and crafts, a hometown parade and plenty of fun for the entire family.