~Healthcare, Wellness Work Advances to National Competition
DENVER — April 14, 2008 — Colorado Press Women honored Xstatic Public Relations with two first-place awards at its 2008 Communications Contest on Saturday, recognizing excellence in communication for Rescue Beverage Corporation and The Breakaway Group. The annual communications awards were presented at the Colorado Press Women spring conference at the Mount Vernon Country Club, just west of Denver on Lookout Mountain. Xstatic earned the awards for:
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~Volunteer and Sponsorship Opportunities Open for Individuals, Businesses
PARKER, Colo. — April 14, 2008 — The Parker Chamber of Commerce is seeking volunteers and sponsors to support the fun and festivities that have made the Parker Country Festival a favorite summer tradition for Parker and Denver area families for more than 30 years. The Festival, produced annually by the Parker Chamber, features live music from some of Colorado’s hottest bands, carnival rides, arts and crafts, and plenty of food and fun for all ages. This year, the annual event is presented by KYGO 98.5, and will take place June 13-15 at O’Brien Park in downtown Parker.
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What’s one way to capture the interest of the media? Conduct a quick survey of your customers, clients or users. Reporters love the latest figures and you can pique their interest by offering compelling statistics about consumer or industry trends. Example: a human resources agency could poll local employers to reveal this year’s most desired skills in prospective employees. While seeking something newsworthy for the media, you might just discover something new about your target audience.
Pump up your press release by using active voice in your writing. Journalists use active voice in newswriting because it adds energy to a story and engages readers. Example: instead of “the business was started by Smith”, try “Smith launched the business.” Or, replace “the companies came to an agreement to” with “the companies agreed to.” Active voice is more succinct than passive writing and simply sounds more interesting!
