10
Feb
2008
Congratulations, you got the call! After successfully attracting media interest, don’t let your efforts go to waste by fumbling the telephone interview. Invest time to prepare key messages about your company/product, anticipate responses to tough questions, keep essential statistics on hand and make sure your enthusiasm shines through. With proper phone prep (and pep) you can feel confident about the pending publicity.
3
Feb
2008
When making the effort to get media coverage, don’t forget your own Web site. Adding an online newsroom is not only a valuable resource for reporters, but also a great tool for informing customers and prospects of your accomplishments. Be sure to highlight current news, archive press releases and make press contact information easily accessible. Visit the Xstatic PR newsroom to see what’s new!
1
Feb
2008
Public support is built by demonstrating that you are willing to act in your constituents’ best interest. This requires understanding the environments in which they operate, as well as effectively communicating to address their values and concerns.
