~The advisors join the company’s current board
DENVER — Feb. 26, 2008 — The Breakaway Group has added five healthcare leaders to its advisory board, a carefully selected group of experts who actively contribute to strategy, innovation, financial planning, and business development for the company. New to the advisory board are Howard Block, Greg Brophy, Robert A. Frist Jr., John Markus and William A. Spooner. One of the fastest-growing healthcare consulting firms in the country, The Breakaway Group helps healthcare professionals quickly adopt new technology and equipment.
The advisors join the company’s current board which includes: David Batstone, professor at the University of San Francisco; Brian Kosar, president of Kosar Investments; Paula Morgan, founder of Morgan Consulting Resources; and, Dr. Jeffrey R. Woodside, M.D., executive vice president and chief medical officer for University of Tennessee Medical Group.
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Nervous to cold-call a reporter? Try securing a copy of the publication’s editorial calendar to get advance notice of upcoming story topics, special sections and annual awards. Use this information to contact reporters and suggest a relevant bylined article, offer a quote or nominate your organization. Sometimes, you can even find this valuable tool on the publication’s Web site.
~McCartney will be honored February 9th as CSU’s “Distinguished Graduate of the Last Decade.”
If he were still on campus in a t-shirt and jeans, there’s no doubt that J.D. McCartney (’98), could still pass as an undergrad in search of the secret to success. But McCartney wears a suit these days, and with nine years of full-time public relations experience, it’s clear that he’s unraveled many of the mysteries related to professional achievement.
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~McCartney founded Xstatic Public Relations in 2004 after recognizing the need for a public relations firm in Denver with new energy
DENVER — Feb. 21, 2008 — The Colorado State University Alumni Association named J.D. McCartney, chief executive officer of Xstatic Public Relations, its 2008 Distinguished Graduate of the Last Decade. The annual alumni awards program recognizes alumni and friends who have distinguished themselves professionally, brought honor to the University, and have made significant contributions of time and/or philanthropy to the University or their community. The awards were presented Saturday, Feb. 9, at the Fort Collins Hilton.
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What’s the magic ingredient that makes an everyday announcement a hot story? It’s called a hook. Whether it’s a human-interest slant, a rare occurrence or an interesting combination of factors, the hook is the unique angle that compels the public and appeals to reporters. As the adage goes: Dog bites man, not news; Man bites dog, front-page story!
